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Challenge:  Relaunch the BD Max System with a new bold look and feel to communicate and connect the benefits to better patient care and  an emotional payoff for the lab manager.
 

Solution:  Our "MAX IMPACT" campaign not only stood out from the competitors, it uniquely communicated the benefits of the BD MAX System, worked well across several media channels, won awards, was chosen in-house as the best campaign among BD's roster of agencies and was credited for helping to increase sales that year.

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