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Challenge:  Relaunch the BD Kiestra System, bringing to life a redefined view of laboratory automation that transforms the microbiology laboratory and conveys emotional benefits to our target.

Solution: Our "Open Possibilities" campaign leveraged a graphic treatment that alludes to freedom and expansion, communicating that BD Kiestra can elevate the microbiology lab and lab manager to an entirely new plane.

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BD Diagnostics

BD Kiestra