top of page
1/1
1/1
EXPERIan
EXPERIan
​
​
Challenge: Relaunch the BD Kiestra System, bringing to life a redefined view of laboratory automation that transforms the microbiology laboratory and conveys emotional benefits to our target.
Solution: Our "Open Possibilities" campaign leveraged a graphic treatment that alludes to freedom and expansion, communicating that BD Kiestra can elevate the microbiology lab and lab manager to an entirely new level.
​
BD Diagnostics
BD Kiestra





bottom of page