Challenge:  Create an identity, look and feel for the Experian 2019 Auto Sales Summit based on the theme "If you're not first, you're last" from the movie "Talladego Nights".  Requirements included it fitting within the theme and Experian brand guidelines, it be adaptable to the existing Experian Auto PowerPoint template and it be bold, graphic and fun.

 

Solution:  A lockup, theme illustration and design system that reflected the nostalgic nature and energy of car racing, that fit within Experian graphic standards and played off the humor and quirkiness of the film.