EXPERIan

New product launch

Challenge:  Create a unique, ownable and emotional concept to launch the new Experian Automotive Intelligence Engine product. That's simple enough to work across many tactics including print ads, white papers, video, direct mail, digital and booth display.

 

Solution: "Be an Outsmarter" spoke to the competitive nature of car dealers and positioned the Experian AIE, not just as smart, but also on a higher level than the competition.

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AUTO-Ad Portfolio - Final_2-25-2020_Page
AUTO-Ad Portfolio - Final_2-25-2020_Page
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