Other Print

Creating and executing conceptual print is why I first got into advertising To this day I love the challenge. In order for it to be successful, I learned the importance of first establishing a strong, unique and differentiating positioning statement. Then creating unique, simple and on-brand visuals, design, headline and text that grabs the viewer's attention and prompts them to take action, has a better chance of getting results for the client.

I've taken these lessons with me as I've moved into the B2B arena and apply these same principles trying to reach  business professionals.