Challenge:  After submitting work to the Rx Awards Show for over 25 years, they gave Purohit the opportunity to create an integrated campaign promoting their 29th annual contest.

 

Solution:  My partner and I led the push, presented three concepts then ultimately sold one; "Ask your doctor if the Rx Awards Show is right for you".

 

We created a landing page, a series of email blasts, a fold out informational poster and then had our Dr Xeres dress in character and attend the awards ceremony. Not only did they get a record number of entries that year, attendees had fun getting their picture taken with the star during the event.