Experian was looking for an experienced Creative/Art director on a contract basis to help reshape branding and creative for the automotive division. While there, we developed and executed campaigns across a variety of integrated marketing channels including digital, identity development, sales support materials, PowerPoint presentations, videos, event communications and booth design.

 

I was also asked to collaborate with the head marketing director and his team team in helping restructure department operations.

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Overall success led to an extended contract, an increase in pay and praise from top automotive department management and the creative director in the national headquarters in California.