Promius Pharma faced the challenge of introducing Sernivo, a new spray for plaque psoriasis treatment, in a highly competitive market.

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Our "Coverage" campaign employed abstract yet refined visuals to highlight Sernivo's differentiating factor—the unique formulation at its core. Through sophisticated design, aesthetics, and carefully crafted copy, we communicated that Sernivo represented a fresh, innovative, and unexpected approach to psoriasis treatment. As the lead designer, I orchestrated the development of a unified brand architecture to ensure consistency across all touchpoints.