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Challenge:  Create an identity, look and feel for the Experian 2019 Auto Sales Summit based on the theme "If you're not first, you're last" from the movie "Talladego Nights".  Requirements included it fitting within the theme and Experian brand guidelines, it be adaptable to the existing Experian Auto PowerPoint template and it be bold, graphic and fun.


Solution:  A lockup, theme illustration and design system that reflected the nostalgic nature and energy of car racing, that fit within Experian graphic standards and played off the humor and quirkiness of the film.


Promius Pharma faced the challenge of introducing Sernivo, a new spray for plaque psoriasis treatment, in a highly competitive market.


Our "Coverage" campaign employed abstract yet refined visuals to highlight Sernivo's differentiating factor—the unique formulation at its core. Through sophisticated design, aesthetics, and carefully crafted copy, we communicated that Sernivo represented a fresh, innovative, and unexpected approach to psoriasis treatment. As the lead designer, I orchestrated the development of a unified brand architecture to ensure consistency across all touchpoints.

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