Gilead Sciences needed an HCV Awareness Campaign to help convince PCPs that they should take action now because advances in HCV treatment have made cure more accessible.
We presented three rounds of concepts and carefully honed in on the idea that most effectively conveyed the narrative - a campaign showcasing shattered HCV viruses, serving as a powerful metaphor for the potential cure, coupled with our call to action: Screen. Diagnose. Refer.
To bolster this fully integrated campaign, we crafted a striking graphic aesthetic and established comprehensive style guidelines to ensure consistency across every facet of the initiative.
As one of the lead art directors, I was responsible for taking the design across several channels including the trade show booth and event banners, the website, the toolkit and multiple digital items.
Gilead successfully raised awareness about the curability of HCV and subsequently entrusted Purohit with additional HCV and Hep-B treatment assignments. The campaign also received multiple prestigious awards.