LEVULAN KERASTICK
Challenge: Create an identity, look and feel for the Experian 2019 Auto Sales Summit based on the theme "If you're not first, you're last" from the movie "Talladego Nights". Requirements included it fitting within the theme and Experian brand guidelines, it be adaptable to the existing Experian Auto PowerPoint template and it be bold, graphic and fun.
Solution: A lockup, theme illustration and design system that reflected the nostalgic nature and energy of car racing, that fit within Experian graphic standards and played off the humor and quirkiness of the film.
Challenge
After a successful collaboration on the Ilumya project, Fingerpaint Marketing brought me back to spearhead the design and coordination of a relaunch campaign for Levulan Kerastick.
Solution
Despite a demanding timeline, armed with fresh imagery from a recent photoshoot, I provided guidance on wireframe direction. I then crafted multiple distinct look and feel concepts. After careful consideration, they selected one and then handled the execution and production in-house.